Physical therapy advertising on Google
Ads that bring new patients, not just clicks.
Reach the patient comparing clinics right now, with ads for new-patient appointments built within healthcare ad policies and tracked to calls.
What two clinics got from their ads
How we run your ads
Four things we get right in every campaign.
- 1
Target the right patients
- High-intent searches, such as “physical therapy near me” and “balance therapy near me”
- A tight radius around each clinic
- Separate campaigns for the services you want to grow
- 2
Write ads patients trust
- Headlines about outcomes, like “Get back to living pain-free”
- Call, location and service extensions
- Split tests on headlines and calls to action
- 3
Land them on the right page
- A clear call to action, visible on mobile
- Testimonials, certifications and clinician profiles
- A short form and tap-to-call
- 4
Optimize every month
- Budget raised step by step, only when results hold
- Manual bidding first, then automated bidding once there is enough data
- Keep what works, cut what doesn’t
Results
Lower costs, steadier patient flow.
Balance therapy · Mar 2025 to Sep 2026
FYZICAL Alpharetta, GA
$105 → $61
cost per booked patient, 2025 vs 2026
$17.90 → $12.66
cost per lead, 2025 vs 2026
645
leads, Mar 2025 to Sep 2026
New clinic · Mar 2025 to Feb 2026
A new FYZICAL clinic
12 → 22
leads a month
~$21
average cost per lead
~$455
monthly ad spend
No surprises
You see every dollar and every lead.
Tracked to calls and leads
Call tracking and conversion tags, so you know which ads bring patients, not just clicks.
Monthly report by location
Calls, leads and cost per lead for each clinic, in plain English.
Ad spend paid to Google
Your ad spend is separate from our fee and is paid by you directly to Google.
Within healthcare ad policies
Every campaign is built to stay within Google’s healthcare advertising rules.
Free guide
Google Ads for healthcare: what US ad rules allow
What you can and can’t say and target in healthcare ads, explained for practice owners.
Read the guide →Questions about Google Ads
Is ad spend included in the monthly fee?
No. The monthly fee covers our work. Your ad spend is separate and is paid by you directly to Google.
How much should we spend on ads?
It depends on your town and goals. The clinics in our case studies spent about $450 to $650 a month. We recommend a budget after your free report.
How soon will we see results?
Most practices start seeing results about 3 months after we begin working together. Ads often move first: at one new clinic, leads rose from 12 to 19 in the second month.
Can you guarantee a number of patients?
No. We set clear goals, such as a target cost per lead, track every call and lead, and show you the results every month.
Do you follow healthcare advertising rules?
Yes. Every campaign is built to stay within Google’s healthcare advertising policies.