Physical therapy SEO and Google Maps
Win the map pack in every town you serve.
For the patient searching “physical therapy near me” at 10 p.m.: we get your practice into the first listings on Google Maps and search, with a profile, reviews and replies that show you care.
Google Maps, “physical therapy near me”
SampleMost patients choose from the first few listings
How Google ranks local listings
Three things decide who shows up first.
Google says local results are based mainly on relevance, distance and prominence. You can’t move your clinic, so we work hard on the other two.
Relevance
How well your profile and pages match what the patient searched for: categories, services and conditions you treat.
Distance
How far your clinic is from the patient. Separate, accurate profiles and pages for each location help every clinic show up in its own area.
Prominence
How well known and trusted you are online: reviews and replies, consistent listings, links and your search rankings.
What we do
Everything that moves you up the map.
Google Business Profile
- Primary category: Physical therapist, plus the right secondary categories
- Services listed one per condition
- Hours, holidays and a booking link
- Fresh photos of the team and clinic
Reviews and replies
- A simple routine for asking recent patients for a review
- Replies to every review within a week
- The words patients use, fed into your profile and pages
Local pages and keywords
- A page for each location, with tap-to-call, hours and directions
- Local keyword strategy for “near me” searches
- Condition and treatment pages patients actually search for
Listings
- The same name, address and phone across directories
- Duplicate and outdated listings cleaned up
Technical SEO
- Titles, meta descriptions, headings and alt text
- Canonical tags, robots.txt and XML sitemap
- Page speed and mobile experience
- Schema markup for search and AI answers
Tracking and reporting
- Rankings for your key searches, every month
- Profile views, calls and website visits
- Organic traffic and leads, in plain English
More than one clinic?
Locations that don’t compete with each other.
Each clinic gets its own profile and pages, so your locations stop taking searches from each other and every town sees its nearest clinic first.
For franchise and multi-location owners →Proof
FYZICAL Lawrenceville, GA: 4.6x more visits from Google search.
114 → 528
organic search visits a month
9 → 72
calls from the Google profile a month
487 → 2,315
Google profile views a month
5 → 13
leads a month (tracked from Sep 2025)
Free guide
The Google Business Profile checklist for physical therapy clinics
Five things to check on your profile this week, with or without us.
Read the checklist →Questions about SEO for physical therapy clinics
How soon will we see results?
Most practices start seeing results about 3 months after we begin working together.
Can you guarantee the number one spot?
No. No one can promise a ranking on Google. We improve the things Google looks at, and we show you your rankings, calls and visits every month.
Do you write reviews for us?
No. Reviews must come from real patients. We give you a simple routine for asking recent patients, and we help you reply to every review.
We have several clinics. Do you work on all of them?
Yes. Each clinic gets its own profile, its own page and its own rankings in your monthly report.
Is local SEO enough on its own?
It is the base. Google Ads brings patients while rankings grow, and AI search makes sure assistants like ChatGPT name you too. We plan all three together.